SKINSHIFT | On Good Morning America


SKINSHIFT | Testimonials



SKINSHIFT is a far superior solution to the outdated skincare products that have flooded the market. The traditional, one-dimensional systems clump together millions of people into loose categories like “oily, normal, or dry skin” and fail to address your unique characteristics. As a result, these mass-market approaches produce substandard results and do nothing to identify the root causes of skin aging.

SKINSHIFT is the biggest scientific breakthrough in the skincare industry. With our patent-pending DNA analysis, we look well beyond the surface of the skin to identify your individual strengths and weaknesses. SKINSHIFT finally removes the guesswork from product selection, helping you hone in on the products that will work the best with your body to address the underlying factors that affect the look and health of your skin.

First developed by Ruthie Harper MD, SKINSHIFT has been recognized by award-winning television programs including “Good Morning America,” “The Doctors” and “Dr. Oz.” SKINSHIFT has also been featured in several leading publications including “Prevention,” “GLAM,” “redbook,” “Health” and “Woman’s World.”

Harper has studied these genetic variations in great detail and developed a customized report that translates your DNA into a personalized skin care strategy. The customized report analyzes your skin health in 5 categories including – Sensitivity, Aging Protection, Collagen Formation, Sun Protection, and Elasticity Protection.

This novel approach gives you custom insights into your genetics and specific product recommendations that can help to not only improve the look of your skin, but also help to take years off your skin’s appearance.

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